Haven’t Got Your Takata Replacement Yet? Honda Might Come Knocking.

Facing intense backlash regarding Takata inflators, Honda is taking unprecedented steps to make sure people with high risk vehicles get their repairs. From CarComplaints.com:

Honda’s Takata airbag woes have caused the automaker to physically knock on the doors of customers about 600,000 times to find owners who haven’t had Takata airbag inflators replaced in their vehicles…

In addition to going door-to-door with about 550 teams of representatives, Honda says it has made more than 35 million phone calls to customers and sent more than 1 million text messages, trying to convince owners to get the vehicles repaired…

Honda also says it has flooded newspapers and radio stations with announcements in southern states where the inflator risk is greatest due to heat and humidity.

Door to door. 35 million calls. 1 million text messages. Newspaper ads. If you own a 2002-2003 Acura 3.2 TL or 2003 Acura 3.2 CL, I don’t think I need to stress the urgency here.